How NFTs are Changing the Game for Digital Art

by Jacquelyn Lehner

Non-fungible tokens, or NFTs, are a type of digital asset that is stored on a blockchain, adecentralized digital ledger that records transactions. Each NFT is unique and represents ownership of a specific digital asset, such as an image, video, or audio file. In recent years, NFTs have gained widespread attention as a new way to buy, sell, and collect digital art.

Digital art refers to any artwork created using digital technology, such as computer graphics, 3D modeling, or video art. Unlike traditional art, which exists as a physical object, digital art is often distributed online and viewed on screens. For this reason, digital art has struggled to gain recognition and value in the art world, as it is difficult to prove its authenticity and uniqueness.

The Traditional Art Market vs. Digital Art Market

The traditional art market is well-established and highly regulated, with artwork typically sold through galleries, auctions, and private sales. The value of a traditional artwork is determined by factors such as its historical significance, the artist’s reputation, and the physical materials used to create it. Collectors are willing to pay high prices for original artwork because it is considered a scarce commodity.

In contrast, the digital art market has been slow to develop, and there is no widely accepted method for valuing digital artwork. Digital art can be easily reproduced and shared online, making it difficult to establish a sense of scarcity and exclusivity. This has led to a perception that digital art is less valuable than traditional art, which has hindered its growth and acceptance in the art world.

NFTs: A Solution for Digital Art’s Value and Authenticity Problem

NFTs offer a solution to the value and authenticity problem that has plagued digital art. By creating a unique, verifiable record of ownership for each digital asset, NFTs provide a way to establish scarcity and exclusivity in the digital art market. This allows artists to sell their digital works as one-of-a-kind creations, rather than as easily replicated copies.

NFTs also offer a way to authenticate digital art, as each NFT contains a digital signature that verifies the authenticity of the underlying asset. This provides collectors with a way to ensure that they are purchasing an original piece of digital artwork, rather than a copy or a forgery.

Benefits of NFTs for Artists and Collectors

NFTs offer a number of benefits for artists and collectors alike. For artists, NFTs provide a new way to monetize their digital creations, allowing them to sell their artwork as unique, one-of-a-kind pieces rather than as easily replicable copies. This can lead to higher prices and greater recognition for digital artists, as well as a new source of income.

For collectors, NFTs offer a way to invest in and own original digital art, which can be a valuable and potentially lucrative asset. NFTs also provide collectors with a way to verify the authenticity of the digital art they are purchasing, which can be a concern in the digital art market.

However, some artists see NFTs as a way to gain more control over their work and ensure that they are fairly compensated for their creations. By using NFTs to sell their digital art directly to collectors, artists can bypass traditional art market gatekeepers and earn a larger share of the profits from their work. This could potentially lead to a more equitable distribution of wealth and power in the art world.

Another potential benefit of NFTs is the ability to create new revenue streams for artists. Because NFTs allow artists to sell digital art as unique, one-of-a-kind pieces, they can create scarcity and exclusivity around their work. This can drive up demand and prices for their artwork, providing a new source of income for digital artists. Additionally, NFTs can be programmed to include royalty clauses, which means that artists can earn a percentage of the resale price each time their NFT is sold in the future. This could potentially provide a steady stream of income for artists long after their initial sale.

Criticisms and Concerns Surrounding NFTs

Despite the potential benefits of NFTs for the digital art market, there are also criticisms and concerns surrounding their use.

One concern is the environmental impact of NFTs. The process of creating and trading NFTs requires significant computing power and energy, which has raised concerns about their carbon footprint. Some artists and collectors have been hesitant to participate in the NFT market due to these concerns.

Another criticism is that NFTs prioritize the commodification of art over its cultural or aesthetic value. By creating a market for digital art, some argue that NFTs reinforce the idea that art is primarily a financial asset, rather than a form of creative expression or cultural significance.

There are also concerns about the potential for fraud and manipulation in the NFT market. Because NFTs are still a relatively new technology, there is a risk that unscrupulous individuals could take advantage of buyers by creating fake or low-quality NFTs.

Despite these concerns, the use of NFTs has continued to grow in the digital art world. In March 2021, the digital artist Beeple sold an NFT of his artwork “Everydays: The First 5000 Days” for $69 million at a Christie’s auction, setting a new record for a digital artwork sold at auction. This high-profile sale has helped to legitimize the use of NFTs in the art world and has sparked a wave of interest in digital art and NFTs among collectors and artists alike.

Another concern with NFTs is the potential for artists to lose control over their work. While NFTs allow artists to sell their digital art as unique, one-of-a-kind pieces, they also create a permanent record of ownership on the blockchain. This means that once an NFT is sold, the buyer has a permanent record of ownership and can potentially do whatever they want with the artwork, including reproducing or selling it without the artist’s permission. This has raised concerns about the potential loss of control and copyright infringement for artists in the NFT market.


NFTs are changing the game for digital art by providing a new way to buy, sell, and collect digital art. While there are concerns about their environmental impact, cultural commodification, and potential for fraud, the benefits of NFTs for artists are significant. They offer a way for artists to gain more control over their work, create new revenue streams, and redefine the value of digital art. As the NFT market continues to evolve, it will be interesting to see how these changes impact the broader art world and shape the future of digital art.

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